In a world of rapid commoditization and rebirth, renaissance is the only strategy. The lowest common denominator (good enough) is indistinct and dangerous.
As a result, companies (rapidly) become indistinguishable from one another, and massive investment is (then) required to create an often false/meaningless distinction.
The antidote is creativity borne of experience.
Witnessing failure up close is a privilege few can afford. We are very lucky to have the power of impartiality and objectivity while our clients realise the incredible opportunities they have to reimagine and rewrite the rules of their game.
Real Eyes
To see is to realise. We’ve spent decades studying the practicalities of success. We’ve made a science of it. Science is actually an art. Even more so in a digital age where the two fields collide. Computer science, econometrics, data science and creativity are now entirely enmeshed with synthetic biology and a hundred more new technologies.
We talk about human+AI as a convenient shorthand for the possibilities of the future and stand at this new dawn without a clue as to the full potential we might unleash.
However, ignoring these realities is the real challenge for the CEO. Every renaissance required an awakening.
While the Renaissance will be televised, it is not about the technology. It’s always about the leaders.
The tipping point occurred when enough enlightened souls took comfort from their peers that carrying on as before was both insanity and a greater risk than doing nothing.
They stood at the Equaitor between these two worlds and did something. They took a step. It changed everything.
Strength lies in differences, not similarities.
To improve is to change; to perfect and progress is to change often.
The future belongs to those who prepare for it today.
